The Little Robot that Could…

We worked with DataRobot, the world’s most advanced enterprise automated machine learning platform, to reimagine their robot mascot from the ground up. This is his story.

Standing on the Whiskers of Others

Our process began with a deep understanding of the branded-character space. We learned that Hello Kitty mirrors your emotions with her non-judgmental, mouthless expression and from Paul Frank’s Julius the Monkey that people prefer flawed, vulnerable characters to super-human ones.

Brand Rollout

We first created an explainer video showcasing DataRobot’s service starring DataRobot and his gang.

We followed this up with website, stationery, and exhibit graphics.

And provided a brand style guide for future reference.