A Junction of Art & Technology: Cinemadrom Integrates Smart Links

H. S.
2key
Published in
3 min readDec 10, 2019

Cinemadrom, a project that is dynamically changing the way the movie industry operates, is initiating a business and operational collaboration with 2key Network, a layer-2 scalability and interoperability solution that has created Smart Links.

A Smart Link binds smart contracts into normal web links. This enables the creator of the Smart Link to gain multi-step tracking of the Smart Link’s shares and subsequently reward those who shared the link whenever a conversion happens. Thus, Smart Links have the potential to enable growth campaigns that can perpetually fund themselves.

An Introduction to Cinemadrom

The movie industry is one of the most profitable markets, dominated by a few heavyweights that have acquired competitors over the years in order to create a tight oligopoly. Independent art continues to be overshadowed and creativity is sidelined for the sake of commercialism. In fact, often highly popular niche content is discontinued as it fails to attract the amount of audience the creators sought. While the need for commercial prioritization is important, there is no alternative for content consumers to be patrons at a scale large enough to enable the creation of box office-level movies.

Cinemadrom aims to build off the foundation laid down by ICOs to segway into a new frontier of blockchain technology’s utility: fundraising for movies, and sharing the subsequent success with the patrons.

Through this, Cinemadrom is paving a new framework for the Big Content sector. Individuals — fans — will have the capacity to connect with their community and fund the movies that cater to the content they enjoy. The subsequent success of the movie would be presented in the tokens of the movies, in a model successfully demonstrated by the token sales of leading blockchain projects.

2key Network x Cinemadrom

2key Network will work with Cinemadrom to deliver a new horizon for independent, community-funded movies.

The film industry is heavily reliant on word of mouth (WOM) exposure, and this is evidenced by the massive importance allotted to movie critics, content media, and general audience remarks.

Nowadays, much of the WOM marketing executed by movies is done digitally. Digital WOM is an operation that Smart Links are designed to not just succeed at, but dominate. By enabling anyone who participates in the share chain that leads to a conversion, Smart Links create organic virality sourced from the supporters of a project, thereby pulling them into not just the greater exposure of content they enjoy, but also into the sharing of its success. This makes Smart Links capabilities’ natively aligned with the mission of Cinemadrom.

Smart Links will be integrated into Cinemadrom to:

  • Fund movies launched on Cinemadrom
  • Create virality for content generated on Cinemadrom
  • Grow the userbase of Cinemadrom, including integration with platform airdrops

This collaboration empowers Cinemadrom’s users to not just share in the success of the movies launched on the platform, but also in the success of the platform itself.

Click a Smart Link. Join the decentralized web.

Telegram: https://t.me/twokey_official

Website: https://www.2key.network/

Contact: Hello@2key.network

We invite you to have a firsthand experience of our breakthrough solution — Smart Links — on our testnet (https://test.2key.io/).

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