3 to read: Surviving tech | Improving subscriptions | Follow the Texas Trib’s money trail
By Matt Carroll <@MattCData>
Dec. 4, 2018: Cool stuff about journalism, once a week. Get notified via email? Subscribe: 3toread (at) gmail. Originally published on 3toread.co
How to survive the next era of tech (slow down and be mindful): Farhad Manjoo at the NYT is one of the more thoughtful commentators on the world of tech. In this, his last ‘State of the Art’ column, he has advice for consumers on to swim when the sea of technology always seems stormy. (btw: It’s a big swing in advice from his first column five years ago.) Whether you agree or not, he is a reasoned voice and is always interesting.
How to improve subscription registration & payment forms:The devil is in the details, as the saying goes. And it is always an unpleasant surprise to me how often registration and payment forms for news sites are clunky, too long, and confusing. Hello! Newsrooms, wake up, please. Reader revenue is the future. Make it as easy as possible for those readers to subscribe. Some nice examples for API by Gwen Vargo.
Where the Texas Tribunes revenue comes from: As advertising-based revenue models for media collapse, it has become increasingly clear that newsrooms need to lean on a variety of different revenue streams. The Texas Tribune is a shining example of that. Here’s how they do it. Interesting story by Freia Nahser for the Global Editors Network.
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