Profile Post of Alexandra Cousteau

Jackson Reinhart
340 Degrees Fahrenheit
3 min readNov 26, 2018

Alexandra Cousteau is a female blogger, former National Geographic Emerging Explorer, Filmmaker, and global advocate on water issues. Alexandra is determined to show the importance of conservation and sustainable management of our water resources in order to preserve and save our beautiful home. Alexandra is a senior advisor for Oceana helping them reach larger audiences through her influence further promoting their mission to save our oceans. Oceana is the largest international ocean conservation organization. Right now, Alexandra and Oceana are working on a documentary about ocean conservation. She is also a part of the Advisory Council for the Pacific Institute, whose mission is to help develop sustainable water policies around the globe. The World Economic Forum named Alexandra one of its 2010 Young Global Leaders. In 2008, Alexandra founded Blue Legacy International. Blue Legacy has completed expeditions across 6 continents and produced over 100 award-winning short films about water issues encouraging the general public to take action in water conservation.

Alexandra’s blogs mirror her attitude and work outside her blog focusing on water and ocean conservation. Her blogs cover topics from ocean conservation to saving specific species to even explain certain terms such as environmentalist. In her role of an advocate of ocean and water conservation, she uses a tone and voice that encourages her readers to join the movement and promote her ideas. Her page does not have too many blogs as she is more tied to her expeditions and other positions among the ocean conservation community. However, her blogs have a huge influence that can reach thousands, as one of her posts was even posted on the Huffington Post. Her blog, “Rethinking What It Means to Be an Environmentalist,” discusses the term environmentalist and how the meaning of the word has now evolved to mean a tree-loving hippie, but she believes the word means something completely different and even claims to be an Environmentalist. The second paragraph starts to interrogate her readers as she asks lots of rhetorical questions such as “Who can claim to have no concern for the environment? Who doesn’t care about clean water? Or clean air that is free from pollution?” forcing the readers to agree with her as all of these questions have very obvious answers. On this specific post, she does not have any comments, however, with her reputation, the article most likely has been shared among several social media platforms reaching more than those that stumble upon her website. She ends the post asking the reader for a response and to ask themselves “What does “environmentalist” mean to you?”

Another post, “What Do We Know Anyways?” takes a much different approach to connect with her readers. With excitement and awe, she explains how fascinating the world is and how little we really know about our Earth. To further the interest in the new discovery, Alexandra grabs us with “in the animal kingdom alone, there are 15,000 to 20,000 new species identified annually,” only to sadden us with the fact that humans are also making many species go extinct in what is now considered the largest extinction since the dinosaurs. Alexandra does a great job of roping us in than to show how negatively humans are affecting our wildlife. Her blogs’ general theme coincides with her message and outside work that it’s common sense to join the movement towards ocean conservation and sustainability.

http://www.alexandracousteau.org/blog/2017/3/19/rrethinking-what-it-means-to-be-an-environmentalist

http://www.alexandracousteau.org/blog/2017/3/19/what-do-we-know-anyway

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