Your Writing Will Drastically Improve if It Accomplishes These 3 Objectives
I rigorously studied successful content to find the answers.
Writing requires a lot of self-analysis. During a recent session, I sought the answer to a tricky question: “What differentiates a successful post from a dud?”
I evaluated the work of some of this platform’s most-followed writers (assuming a large following translates to worthwhile and successful content). I also assessed my only two viral pieces. The purpose was to study tone, pace, format, word usage, and overall strategy.
While writing has many components, I determined that the best content does three things unequivocally well:
- Entices potential readers with an irresistible headline
- Lures readers into the story with a compelling hook
- Provides an abundance of value
To help you accomplish these objectives with your writing, I compiled my analysis (with examples) below. I reviewed them in reverse order, which I think better aligns with the typical creative process.
That is, writing the “meat” of an article before the hook and headline.
