An atom is mainly composed of protons, neutrons, and electrons.
When we read a word, we think it has an objective meaning. That’s what dictionaries are for. But that’s not the whole picture.
When we communicate in any form, we tend to put a metaphorical positive or negative charge on the piece of information.
Sarcasm is a strong negative charge.
Humor is a strong positive charge.
Optimist will say the same fact in a different manner than a pessimist.
So a piece of information will be composed of:
Positive emotional charge (proton)
Negative emotional charge (electron)
We often think we deal only with facts, when in fact, the emotional charge greatly influences us.
Too positive and we dismiss it as too good to be true.
Too negative and we dismiss it as doomsaying.
Very little information is absent of charge.
When you communicate, keep in mind that a fact will be dismissed if the person receiving it percieves it as too emotionally positive or negative.
It’s not just about facts, it’s about emotions too.