Four LinkedIn Mistakes Your Business May Be Making

LinkedIn has no doubt become the most popular professional network in the world. Used primarily as a way to showcase your business or professional experience, LinkedIn also acts as a great way to interact with followers or customers, and connect with others in your industry. Is your business using LinkedIn to the best of its ability? Check out these four LinkedIn mistakes your business should avoid at all costs.

1. Having no profile at all

To have a well-rounded social media strategy, and to gain conversions, it’s not enough just to have a personal profile on LinkedIn — you need one for your business, too. Many businesses tend to focus on having a strong presence on Facebook, Twitter or Instagram, and often neglect their LinkedIn account — or forget it all together. If your business has a Facebook or Twitter profile, chances are that it could greatly benefit from having a LinkedIn profile. LinkedIn has the highest visitor-to-lead conversion rate of any social network — about 2.74 percent. That’s almost three times higher than both Twitter (0.69 percent) and Facebook (0.77 percent). Bottom line, a LinkedIn profile serves as a great way for your business to connect with industry leaders, learn more about your competition and connect with your audience on a professional level.

2. Having an un-optimized profile

So, let’s say that your company does have a LinkedIn profile — when’s the last time you posted on it? A few weeks ago? A month? If you’re going to take the time to develop a LinkedIn profile for your business, make sure you have time to dedicate for regular posting, updating company information and interacting with your followers. Having a blank LinkedIn profile is almost worse than having no profile at all. Try to post to your profile at least once a day, and encourage your employees to interact with and share your content. In addition to posting, also make sure that your profile picture, header image, company information and services are all filled out correctly so that profile visitors can get a good sense of your business and company culture.

3. Not connecting with your employees

What’s great about LinkedIn are the professional connections it allows you to make. Any employees that have a LinkedIn profile should be listed on your page — your employees should also tag your company profile on their pages in their work experience section. This allows visitors to connect with your company or employee pages, learn more about your business and build a stronger relationship.

4. Not including photos or videos on your profile

Many companies tend to think that just because they don’t work in a creative environment, that posting videos and photos isn’t necessary. WRONG. While your products may not be particularly visual, you can still include photos or videos in each and every one of your posts. Try posting video testimonials of satisfied customers, sharing photos or videos of company parties or conferences, or even creating infographics for your products and services. There are so many ways to engage your audience with visuals regardless of your industry.

Now that you know how to up your LinkedIn game, get out there and show your followers what you’re made of. Happy linking!