Instagram Marketing Tips For Any Business
With more than 800 million monthly users (wow!), there’s every reason for your brand to have a presence on the platform — but only if it makes sense for your business, of course. If your brand is struggling to make the most of your Instagram account, or are looking for a few simple ways to better optimize your profile, these Instagram marketing tips just might be your saving grace.
Make The Most Of Your Bio Link
You can include up to 150 characters in your Insta bio — including a link. And, because you can’t post links in individual posts, you need to make the most of your bio link at all times. A great way to keep your bio fresh is by changing your link based on your most recent post. For example, if you make a post about one of your blogs, try switching your bio link to that specific blog link — and, don’t forget to lead people to that bio link in your post (ex: Click the link in our bio to read the blog now!)
Stay on top of your bio link, and if you are leading people to it in your posts, make sure it is highly relevant to what you are promising. You don’t want to lead users to your link promising a blog post, only for them to find the link actually leads them to your home page. #annoying
If you don’t want to change your bio link each time you post, you can use tools such as Linktree to create a custom link that includes a page with multiple links, allowing you to share up to five links to help you make the most of your Insta bio.
Post More Videos
Videos have always been a great way to engage audiences and build trust, and 2018 will be no exception. In the past, videos were extremely costly to produce, but now that today’s smartphones are equipped with high-quality cameras, producing awesome videos on-the-go has never been easier.
Not only does a strong video presence instill trust in consumers and increase engagement, video also has the power to increase online conversions and dramatically improve ROI. 57% of consumers say that videos gave them more confidence to purchase online, and 83% of businesses say that video provides good return on investment.
Check out these tips from Small Business Trends on how to create great marketing videos that actually convert.
Always Tell A Story
If you want to attract users to your business, you must give them a reason to care. Telling a story with your Insta posts is a great way to get users excited about interacting with your brand … not to mention, it also lets you showcase your business’s mission, personality and products is a way that does not feel like “marketing”.
The keys to telling a good story are consistently strong visuals and content that will cut through all the noise in people’s feed. Insta stories are also great for telling your story and reaching people in a new way — after all, the word “story” is in the name! However you choose to tell your story, just make sure the message and tone are consistent and sticks to the identity of your brand.
Find Your Groove
Most of the time, businesses ask, “ How often should I be posting to Instagram?”
According to Buffer Social, major businesses post once or twice per day to Instagram. Some brands even post as frequently as 10 times per day!
If you’re thinking “Wow, that’s a lot, I don’t think I can post that much,” don’t worry. When it comes to posting on Instagram, consistency is just as important as frequency. While brands that post more than seven times per week typically get more likes and grow their following faster, you must consider your audience and your ability to produce high-quality content before diving in. If you don’t think you can come up with good content or visuals to post more than once a week, that’s okay. The important thing is to find your groove, and stay consistent with your posts — even if it is only once or twice a week. Doing a lot of something does not necessarily make it great … this holds true for posting to Instagram!
Leverage Influencers
Influencers are … well, everywhere! With paid marketing becoming less and less popular with audiences, it may be time for your brand to leverage the power of organic marketing through influencers. Seeing as how most key influencers have a strong social media following, tapping into an influencer’s followers is an amazing way for brands to expand their audience and get their brand in front users who are likely to be interested in their products. If done right, an influencer marketing campaign has the power to completely revolutionize and reenergize a brand.
And, don’t think that your business has to partner with the Kim K’s of the world for this strategy to work. Partnering with micro-influencers to help market your brand can be just as successful as partnering with those A-list celebs we all love. Just take a look at Glossier’s influencer marketing campaign. They used micro-influencers to talk about their products and reach everyday users that would most likely be interested in their brand … and, they KILLED IT!
“What’s so interesting about Glossier’s influencer marketing strategy is that instead of partnering with big influencers, they tend to partner with “micro-influencers” with fewer followers but really high engagement rates on their posts. As a result, Glossier is able to reach more niche audiences who are more likely to convert!” — Later.com
What marketing strategies do you use for Instagram? Tell us in the comments!
