The 5 things you may have missed in the media this week.
A roundup of what we believe to be the most interesting articles in the media this week. Web design, Development, Marketing, eCommerce and Technology. We provide a brief synopsis of each article we enjoyed and compile them into a five minute medium article.
1. How to create Mood boards to Pitch Creative Concepts to Your Clients
One of the most common problems that occurs when conveying information from designer to client is misinterpreted information. It can be difficult for a client to understand the designers vision when concept visions are delivered. A visually effective way of displaying concept visions is to put them into a mood board. A Mood board is a collection of all the elements that make up your entire vision; color, imagery and UI components, and are used in attempt to convey the overall atmosphere of a creative concept and its relation to the clients brand.
Read the Shopify article here to find out more about how you can use Mood Boards to reduce the difficulties in designer to client communication.
2. 10 Smart Visual Content Ideas to Boost Traffic and Engagement
Everybody knows that visual content in the form of images, gifs and videos, is highly beneficial to your blog, website and social media accounts. However, do you know how to use visual content in smart ways that truly gives you the best results? This article gives you ideas that you can use as part of your visual content strategy. You may have never thought to use a content posting app that enables you to post your content on different platforms all at one time, or making videos to demonstrate your products rather than simply using images…
3. Combining Typefaces: A Free guide to great typography.
This brief ‘pocket guide’ is for designers and developers who want to make better choices about type. The guide provides a framework for efficient practice, enabling you to judge the work you see and your own work. Designers often use a single variation of one typeface, and are scared to combine various typefaces in our creative project. This guide will provide you with the knowledge that you nee to go outside your comfort zone and outside the realms of Typography 101.
You can read the article about the pocket guide here, or jump right to downloading the guide right here.
4. Email Etiquette, is it time to review yours?
If like most people you have been using email for a long time as a way of communicating through business channels, you may never have thought about changing anything that you do. Maybe you should. Sending emails is an extended part of your own brand and your company’s brand. You need to start from the top and work your way down; from columns and subject lines to goodbyes and replies. There is no doubt that you will find something that you could be doing better and that will benefit you and your company. Check out this article to see what you can change to get better results; from general emails to newsletters.
5. Does your website have 17 things visitors hate?
Attracting customers to your website is one thing but keeping them there is another. You marketing plan needs to extend from beyond your website and throughout it, which means that those customers that you attracted with your inbound marketing tactics need to remain attracted once they enter your site, and what is the best way to do this? Not to annoy them.
Your website may be full of elements that so many visitors have bemoaned over and over, so why are they still there? Designing your website is so exciting but without professional web developers and designers to guide you, more often than not there is severe under use of User Experience. Read through this list created by HubSpot and find the areas that you need to tend to. Don’t forget to contact us as 3five.com if you need a hand.
