Talking with Karen Healy of OnTrack Communications

Karen Healy is currently Co-founder and Managing Partner of OnTrack Communications. OnTrack Communications is a full service conference and event management company. Karen started her career at Gartner as the 5th employee and basically created Gartner’s event business, eventually becoming VP of Worldwide events.

Here are some of the things we talked about:

1. How Karen got started and the history of Gartner’s event business.
2. Why people aren’t going to your event? (9:40)
3. Marketing before, during & after your event (12:10)
4. How do you get bloggers interested in your event? (17:40)
5. How important is mobile? (19:00)
6. Using data for your events (24:14)
7. What’s the percentage of recurring attendees to new attendees? (25:41)
8. What are some of the common mistakes marketers make? (27:40)
9. Fire Round: Should you use these tools less or more? (31:26)
10. Location, Location, Location (34:36)

Let’s listen to what she has to say.

By LivePost