5 Email Marketing Strategies Backed by Science

Spaceship
Spaceship
Apr 12, 2016 · 4 min read

Personalise your emails

Lately I've read quite a few articles about how personalisation could be harmful, but I definitely disagree. A significant element of connecting with someone is knowing at least one thing about them. If you don't even know their name, 60–70% of people won't bother reading your email.


The magic of subject lines

  1. Short subject lines = Higher open rate

When to send your emails

Now, this is probably my most favourite part. Many times I've heard someone saying “We have to send this out before 5”. And I can finally say, it's not true. According to our research, the best time to send emails is at night. The time of day that received the best open rate was 8PM to midnight (across 3 continents; USA, EU, AUS). This block not only showed better open rate (around 20% increase), but also clickthrough and responses.


Mobile opens accounts for >50% of all email opens


The problem with your newsletters

If you need some help with growing your email list, don't hesitate to contact us. We are currently helping hundreds of businesses grow with our highly-targeted leads.


40 posts

Stories from the makers of @spaceshyp. Sharing our thoughts and ideas in 40 posts / 2016 — Enjoy!

Spaceship

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Spaceship

Some people build rockets, we build Spaceships. Get highly-targeted leads with @spaceshyp or Hire rockstars with @spacemanHQ

40 posts

40 posts

Stories from the makers of @spaceshyp. Sharing our thoughts and ideas in 40 posts / 2016 — Enjoy!