“Hire at Choke Points” says Ash Rust.

Definition

Your business will come under steadily more pressure as your customer base grows. You’ll need to hire people in the areas under the most strain, the ‘choke-points’, as these issues tend to recur in growth situations.

Execution

Once a choke-point is identified, search for great people who can solve that specific problem. For example, if your website is running slow, you should hire a platform engineer, not a mobile app developer; if new customers aren’t engaging, hire in customer success, not sales.

Avoid

Don’t hire for roles you don’t currently need, even if the person is truly great. It takes months to find the right person, you can’t afford to invest that time in someone who will not drive near term growth. Explain the situation honestly and hire them later.

This is an excerpt from Hacker Noon. Read more about “How to Get 10% Weekly Growth.”