The Theory of Simply Too Much

The story begins with the idea we can and will do everything. This is what we endlessly pursue, “a something” that we don’t really need achieved but ultimately something decorative to hang on a wall.

This idea was a reoccurring issue when the design team and I wanted to challenge ourselves conceptually as well as physically on dreaming and building out concepts, whether the idea be tangible or a complete moonshot idea

“A moonshot, in a technology context, is an ambitious, exploratory and ground-breaking project undertaken without any expectation of near-term profitability or benefit and also, perhaps, without a full investigation of potential risks and benefits.”

We got excited.

We felt compulsive.

We sped up.

We slowed down.

We felt stagnant.

We got bored.

And that’s where we are now. Bored.