Lamborghini Implements Blockchain Into Cars Authentication
Blockchain has brought a new wave of innovation into the sphere of machinery and mechanical engineering. A series of significant blockchain-based solutions are already launched in such industry giants as BMW, Tesla, and Mercedes. Catching up with the recent tendencies, Lamborghini has presented its new blockchain-based authentication of their sold cars.
This is a pure innovation within the market of secondhand cars that will allow potential buyers to collect all information about the vehicle on Lamborghini’s authenticated immutable ledger. The company representatives have recently announced they used Salesforce Blockchain to develop a secure and reliable authentication solution.
It is known that resold Lamborghini cars have to go through a hundred of various checks to prove its origin, quality, and stance. The process including photographers, repair shops, auction agencies, newspapers, and other specialists and media resources requires a lot of time and financial resources.
With Salesforce Blockchain, Lamborghini provides sellers and buyers with an ability to escape this complicated process. A new trust network will accumulate a series of parties including technicians, repair shops, and dealerships. This network will keep all data on each particular car, updating them when the car has been repaired, resold, etc. Thus, the value of cars logged in the blockchain will rise up with the image of the company in general.
Paolo Gabrielli, Head of After Sales at Automobili Lamborghini has stated the value of innovation as one of the core principles they use in the development of the company that has logically brought them to implementing blockchain technologies in the process of car authenticity verification. Gabrielli has already presented this project on Dreamforce 2019 in San Francisco, going through the whole process of selling a second-hand Lamborghini.
Salesforce Blockchain became a key to their reformation in the sphere of digital technologies accelerating the authenticity of Lamborghini of both contemporary vehicle models and the general heritage of this significant automobile company.
