White-Label NFT Marketplace: Features, Cost, Solution Overview

Nataliia Renaud
4IRE
Published in
6 min readNov 10, 2022

A white-label NFT marketplace solution is gaining momentum in the business world. This pre-developed product is cost-effective, flexible, and customizable, allowing businesses to minimize time-to-market. Keep reading to learn more about the benefits of NFT marketplace white-label solutions, their core features and advantages, and the practical aspects of their deployment.

What Is White Label NFT Marketplace Solution?

A white-label NFT marketplace is a pre-developed, ready-to-deploy digital trading solution. It allows users to purchase, sell, and bid for NFTs in the form of films, images, artworks, etc.

The platform is easily adjusted to specific business needs and can be deployed quickly to generate almost immediate profits. A white-label NFT marketplace contains all essential features but boasts flexibility and customization. In other words, it is a ready-to-go product that gives creative freedom to the owner, who can add or remove features depending on unique and evolving business goals.

Key Difference between White Label & Clone-Script

Those considering incorporating a white-label NFT marketplace into their business need to understand why it stands out from similar solutions, such as close-script. The latter is a pre-built cryptocurrency exchange software solution with all key functions and features to trade NFTs.

However, unlike a white-label NFT solution, it is not 100% original. It does not have a unique script language and design to help the business stand out. So, white-label crypto exchanges are preferable if you are looking for a solution to increase your competitive advantage and build a recognizable brand identity.

Moreover, white-label NFT solutions are much more reliable and cost-effective. Businesses choosing this option face fewer scalability and security problems as they adjust them to their needs. In contrast, clones are less robust and well-worked, which may pose risks and lack commercial viability in the long-term perspective. So, opt for white-label products if you want a reliable and original solution to stand out.

Types of NFT Marketplaces by Target

NFT marketplaces can vary in terms of core features and applications. For example, exclusive marketplaces such as SuperRare or Foundation are designed to purchase and trade unique NFTs, mostly artworks. These platforms are relatively rare due to their narrow focus and low liquidity. General and specific NFT marketplaces are more widespread and have higher business potential. Their unique features are discussed in more detail below.

NFT Auction Platform Like Opensea

NFT marketplaces such as Opensea, Rarible, and Binance have gained many fans due to user-friendliness, security, and efficiency. These decentralized platforms have the highest trading volume potential because they allow trading NFTs in different types, quantities, features, and prices. General NFT marketplaces have the following core features:

White-Label NFT Marketplace Auction Feature
  • Home page — storefront
  • Auction
  • Collections page
  • Wallet connection
  • NFT minting
  • Filter
  • User profile
  • Buying and bidding
  • Buy and sell stats of the marketplace
  • Search by collection, user, NFT

For a general NFT solution to work, it should contain various features and be highly scalable and customizable.

NFT Marketplace — Storefront to Sell Play to Earn Game Assets

Specific NFT marketplaces focus on a particular segment of the NFT market. For example, they can be dedicated to gaming and allow users to trade in-game assets. The main features of this type of NFT marketplace include the following:

  • Wallet connection
  • Storefront
  • Sell NFT
  • Payment gateway to sell with fiat
  • Buying
  • Add to cart
  • Cart
  • Extended filters (sports cards, NFT game assets have more parameters)

Specific NFT marketplaces are convenient and easy to use, but they need a sufficient user base to enable active trading and bring revenues. So, before you consider purchasing an NFT white-label solution, decide on the type of marketplace you want to launch.

White-Label NFT Marketplace NFT Minting Feature

Must-Have Features of NFT White-Label Solution

Choosing a white-label NFT solution may be challenging if you are a newbie in the crypto industry. To purchase a high-quality, scalable, and flexible product, look for the following features:

  • Auction
  • Storefront
  • Wallet connection
  • Admin/user dashboard
  • Multi-currency support
  • Strong security measures

These are the core characteristics any top-notch product should possess. However, the most sophisticated and well-designed solutions also offer additional features to help provide unmatched services.

For example, a white-label NFT solution designed by 4IRE is connected to a third-party payment provider Transac, but it also allows adding a platform-native token for optimal user experience. Additional features are a necessity for those building a competitive product. The more perks you add, the more engaged in NFT trading your customers will be.

NFT Collection Creation

Benefits of White Label NFT Marketplace

A white-label NFT marketplace is a viable solution for businesses seeking to enter the NFT market. Consider the following benefits of this product:

  • Quick deployment
  • Scalability and flexibility
  • Diverse feature set
  • Extensive testing
  • Walt integration
  • Outstanding security

It is important to remember that ready-made NFT marketplaces can be expensive. However, they possess high liquidity, so it’s an investment that is worth every penny.

White-Label NFT Marketplace Solution by 4IRE Overview

NFT marketplace white-label solution created by 4IRE is a ready-to-launch product that will have your crypto business up and running in less than three weeks. The platform allows for selling, buying, and creating NFTs and can be tweaked to serve as a general or specific NFT marketplace. For example, you can modify it to serve as a marketplace for music, games, art, or sports-related NFTs.

The following features make this product a desirable solution for crypto-focused businesses:

  • Ready-to-use payment gateway
  • Third-party payment providing
  • Auctioning
  • Second market and royalties options
  • NFT collection creation
  • Wallet connection
  • Address whitelisting
  • Lazy minting
  • 2FA Google authentication for enhanced security
  • Opensea compatibility
  • Ethereum Virtual Machine (EVM) compatibility

This product allows you to launch your marketplace with no fuss and gain an immediate competitive advantage due to high scalability and flexibility. No matter how wild your business ideas are, this white-label marketplace can accommodate them with no sweat.

Watch a demo: https://www.youtube.com/watch?v=_Yg7_kFk9Ik

Stages of White-Label NFT Marketplace Transfer

A ready-to-go white-label NFT marketplace product should be up and running soon after the purchase. The following steps are needed to launch the solution:

  • Deployment and code fragments documentation; settings documentation;
  • Code of the product itself;
  • Kubernetes cluster that runs in the customer’s AWS and raises all marketplace services;
  • Smart contract code for deploying them to the main net chosen by the customer;
  • Customization of the front end to the needs of the customer.

It may seem that these steps require a lot of effort, but these are actually the final preparations before the launch, and they take less time than developing an NFT marketplace from scratch. So, if you are using a pre-engineered 4IRE NFT marketplace white-label solution, be ready to make money in a blink of an eye.

--

--

Nataliia Renaud
4IRE
Editor for

Blockchain and Crypto Enthusiast, Promoting Web 3.0