What is Brand Story and Why Does It Matter
Behind the scenes of our brand story filming & the story of our cat.
How do companies go beyond just remaining a name on a paper?
Simply by creating something called their brand story.
Brand story = facts and ideas, pictures and videos, created by company allowing their potential customers to create clear interpretation of what the company is about
In recent years companies have started investing more and more time and effort into creating their own special brand stories. The power of this seemingly mundane business method is undeniable — it can make or break your brand in seconds.
How does one create a compelling brand story?
It All Works Together
There are many different ways in which you can introduce your business. Some methods work better than the others so carefully choosing your own strategy is the key to success. Your brand story doesn’t have to be complex but it should be clear and effective since it becomes the main model for your business’s future.
What you want is to create lasting and positive impression in your customers minds just by showing them few simple business features.
You can work for long time on features like logo, company name, website etc. but if you don’t provide those who see it with a good story to remember and share with others all the effort is in vain.
It is all about having a story that emphasizes who you are, what you are doing and why does it matter to whoever sees it.
How We Filmed Our Brand Story
For Color Project, and for 5 Color Chinese, building our business took a long time but we are quite proud of what we have today. We emphasis simplicity but high quality, not just rolling out “something for the sake of having it” but rather making sure each thing we publish fulfills our highest expectations.
One of the biggest milestones in our brand story creation was filming our promotional video. These days, visuals can have a huge impact on how well your product is received in the market. With that in mind, we set to produce the best possible introduction video and designed it for each target audience in slightly different way. Yet, the overall message we wanted to send was true to who we are as a company and to our main mission, to help students all around the world study effortlessly, more effectively and with fun.
And our main actress was not human.
Here is a behind the scenes from our set.
