How Novocall’s click-to-call widget converts leads to sales
Don’t forget to pick up the phone.
Optimizing your website for lead generation is important because good leads convert to better. Don’t take our word for it, though. Marketing guru Neil Patel thinks so too.
An underrated yet effective way to hit the iron while it’s hot — in this case, a lead — is a phone call. Why? A phone call strikes a perfect balance between personalization and convenience. After all, communicating by voice is faster, easier, and more effective than sending messages back and forth.
A Google study found that 61% of mobile searchers described calling as an important part of the buying process.
The study also found that 59% of customers preferred calling because they want a quick answer, while 57% called as they want to talk to a real person.
These findings are supported by a BIA/Kelsey study outlining “call commerce” — an upsurge of calls to businesses from mass adoption of smartphones. These calls are expected to exceed 169 billion per year by 2020.
Given the financial implication of direct calls, businesses should include contact information on their websites — and they do, but often submerged at the bottom of the page, which may prove to be counterproductive since most visitors linger longer “above the fold”.
Novocall’s click-to-call widget aims to solve this by proactively engaging potential customers through timely prompts.
To capture inbound calls, the widget cues visitors to input their phone numbers to schedule a call instantly or for later. When it’s time, Novocall speedily connects the prospective customer to the most relevant agent based on the customer’s form. Personalized text is then sent to the prospect after the call.
The widget is designed to operate round the clock. During off-days and/or after-hours, it automatically schedules calls for the next business day, so no calls are left unattended.
Post-calls, business owners can evaluate the quality of their interactions through behavioral data that details the journey from source to conversion, all in real-time for any adaptive measures to be made instantaneously. The calls are also attributed to analytics platforms for marketers to optimize their ad campaigns.
Novocall was founded by three Singapore University of Technology and Design (SUTD) alumni: Huang Jing Jie, Amos Choo, and Jionghan Ng.
The idea for Novocall came when Amos was interning at a telco company, during which he experienced the inefficiencies of a dated customer experience. It was a call to disrupt and they answered.
According to the company, Novocall is currently used across 42 countries globally, by over 2,000 businesses (including 50 from Singapore and Malaysia) that have clocked over 400,000 minutes on its platform through 100,000 calls.
Before our seed funding, Novocall received grant funding of S$30K from Enterprise Singapore’s SG Founder Grant in partnership with SMU’s Business Innovation Generator (BIG).
By tapping into an underplayed segment of lead generation, we believe Novocall will help businesses acquire better conversions through well-optimized, click-to-call machinery.
500 Startups is a venture capital firm on a mission to discover and back the world’s most talented entrepreneurs, help them create successful companies at scale, and build thriving global ecosystems. In Southeast Asia, 500 Startups invests through the pioneering 500 Durians family of funds. The 500 Durians funds have backed over 200 companies across multiple sectors from internet to consumer to deep technology. It continues to connect founders with capital, expertise and powerful regional and global networks to help them succeed.
This post is intended solely for general informational or educational purposes only. 500 Startups Management Company, L.L.C. and its affiliates (collectively “500 Startups”) makes no representation as to the accuracy or information in this post and while reasonable steps have been taken to ensure that the information herein is accurate and up-to-date, no liability can be accepted for any error or omissions. All third party links in this post have not been independently verified by 500 Startups and the inclusion of such links should not be interpreted as an endorsement or confirmation of the content within. Information about portfolio companies’ markets, competitors, performance, and fundraising has been provided by those companies’ founders and has not been independently verified.
Under no circumstances should any content in this post be construed as investment, legal, tax or accounting advice by 500 Startups, or an offer to provide any investment advisory service with regard to securities by 500 Startups. No content or information in this post should be construed as an offer to sell or solicitation of interest to purchase any securities advised by 500 Startups. Prospective investors considering an investment into any 500 Startups fund should not consider or construe this content as fund marketing material. The views expressed herein are as at the date of this post and are subject to change without notice. One or more 500 Startups fund may have a financial interest in one or more of the companies discussed.