3/52 — Just In Case

As you can imagine, getting robbed isn’t the greatest experience or feeling in the world. When you get your phone stolen, it is like getting your 3rd arm chopped off. We keep so many personal details on our phones these days that it is frightening to think about your phone ending up in the wrong hands.

Services like Find My iPhone and Android Device Manager really come in handy when you misplace or lose your phone, but if your phone is stolen, these services don’t help. Thieves are smart enough to immediately turn off your device or put it on airplane mode so that you cannot locate or wipe your device.

That’s where Just In Case comes in handy. Just In Case looks like any other phone case except it has Bluetooth and GPS capabilities. A thief would not automatically assume that an iPhone can be located from its protection case so it will give you more time to track down your iPhone. After you realize that your phone has been stolen, enable the Stolen Mode. When another Just In Case user comes in range of your stolen device, you and the police will be notified of the device’s location.


Last weekend I got my phone stolen. I was in a bar with a couple of friends in a touristy area in Amsterdam. I was wearing a small cross body purse that contained just my phone, wallet, and keys. I went to take out my phone from my purse but when I reached for it, my bag was already unzipped and the phone was gone. A feeling of anger washed over my body. I immediately borrowed my friends phone to call my phone, but it went straight to voicemail. They had already shut off the phone or put it into airplane mode. Even though I knew it wouldn’t work, I tried Find My iPhone and requested to erase the phone.

When I got home that night, my mind was already filled with feature and product ideas on how to find your phone even if it is not connected to the Internet. My first idea was that the owner of the phone should be required to put in a passcode before he or she can shut off the phone or put it into airplane mode. There is actually an Android app for this.

I own a Tile and I attach it to my bike keys. I misplace my bike keys all the time so it has really come in handy. Unfortunately, you cannot attach a Tile to your phone. It would be very bulky and the thief would know exactly what it is. So I started thinking, how could a Tile like product work for a phone.

Product Idea

Many people use a case with their phone. Phones are expensive and unfortunately if you drop them, the screen sometimes shatters. Cases also have many different functionalities. Some just protect the phone, some act as wallets, and some are back up batteries. So why not have a phone case with Bluetooth and GPS capabilities?

Just In Case is a phone case with Bluetooth and GPS capabilities. It would work just like a Tile but inconspicuously hide its main function. Just like Clark Kent. Looks like a regular guy on the outside, but has super powers on the inside.

The thief would think that the Just In Case case was a normal phone case and not rush to remove it. This gives the owner more time to try and track down his or her stolen device.

Similar to Tile’s Notify When Found feature, you can enable the Stolen Mode on your case. When another Just In Case user comes in range of your stolen device, you and the police will be notified of the devices location.


The Three Questions

  1. What is the problem we are trying to solve?

When your phone is stolen, thieves either turn off your device immediately or put it on airplane mode so that you cannot locate or wipe your phone by using Find My iPhone or Android Device Manager.

2. Who will benefit from using this product?

People who have had their phones stolen.

3. How will this product solve the problem?

With the Just In Case phone case, you will be able to locate your phone through the cases Bluetooth and GPS capabilities. A thief would not automatically assume that a phone can be located from its protection case so it will give you more time to track down your phone.


52 Elevator Pitches is a creative challenge to come up with a product idea that solves a specific problem at the end of every week.