436 Cortland Avenue, San Francisco, CA 94110

Aloha! Darcy Lee had the good fortune to buy the Heartfelt shop in 1999 from a woman who was moving to Hawaii. Throughout her life, she had always made gift items to sell, so she was already very familiar with the gift industry and felt it was a perfect fit. It was a bit of a shift to go from making her own items over to retail sales, but she says it has been a truly fun ride. Bonus: she lives in the same area of San Francisco which makes for an easy commute. ☺

Heartfelt is a unique gift shop that is old fashioned in its feel and yet modern in its stylish and practical offerings. Darcy’s aim is to provide a sweet spot that folks can step into and browse through without sales pressure. She takes pride in the fact that she offers gift wrapping for no extra charge, and that she is constantly changing up her products and displays to stay fresh. The atmosphere is friendly but not cloying, and they offer a good variety price wise. She carries a great, curated collection of toys, cards, candy, jewelry, soaps, flowers, books, home goods…and so much more.

Also be sure to check out the Darcy’s Pix section of Heartfelt’s website, where you can shop online and she can help with suggestions for the perfect gift idea. How great is that?!☺

From Heartfelt

Heartfelt is located in the neighborhood of Bernal Heights in the southern part of San Francisco. We think of ourselves as an old fashioned general store with a modern twist. It truly is a store like no other. We are proud of our customer service, free gift wrapping and a large array of gifts for all ages. We also sell a variety of local grown fresh flowers.

Hours of operation: Monday-Saturday 10:00 am-8:00 pm, Sunday 10:00 am-6:00 pm

Week 17 Art

Free Drawing #17, 7.5 x 5.5 inches, colored pencil and gouache on paper

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ALSO! If you would like to nominate a great small business that you love in your own area, please feel free to reach out and let me know!