Week 11: Online Sales and Ads

We have decide to open up sales online before MESH to reduce the risk of not selling enough to break even.

This was a great success and we sold 20% of our stock within a few days thanks to word of mouth and posting on our personal time lines. We are worried however that this is not true market validation as all customers were connected to us in one way or another.

We decided to put some money behind our Facebook posts to see if we could reach a wider audience of people who are not our friends or people who would buy the cards to just support us.

To date however all sales have come from friends.

It will be interesting to see at MESH weather or not we get strangers buying our cards or again it will be just our friends.