5to9 Episode 02: Darren Wong // Founder of Raindrop Cake // Ex-strategist at 360i
In this episode, we interviewed Darren Wong, the founder of Raindrop Cake, and an ex-strategist at 360i, a digital agency in New York. He created Raindrop Cake when he was still a strategist at the agency. After getting into Smorgasburg, New York’s most popular food market, the dessert got picked up by tons of publications like BuzzFeed, The Huffington Post, Mashable, Food & Wine, Today Show and the list just goes on.
Hear about his process of making this side project and why you need to make a shi*tty thing NOW!
What we talked about:
- Who is Darren Wong
- Darren once made a giant light brite as a side project
- How he started raindrop cake
- How he got raindrop cake in Smorgasburg
- How his background as a strategist helped make the Raindrop Cake
- How he made the choice to turn Raindrop Cake into his full time business
- Advice to people who want to start a side project
LINK TO EPISODE:
http://bit.ly/5to9ep02
More on Darren and the Raindrop Cake:
www.raindropcake.com
www.instagram.com/raindropcake
www.buzzfeed.com/juliareinstein/l…d-wake-my-dreams
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