Spark
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Spark

Marketers, Trainers, and Cutmen

Who is in your corner?

A boxer typically has three people in his corner of the ring:

  • A trainer
  • An assistant trainer
  • A cutman

You’ve seen these fellows before. They swarm like bees around a sweaty, bruised lump of testosterone in between rounds. The cutman stitches cuts. The trainers give advice.

Along with tending to the fighter’s injuries, both the cutman and the trainer take a few minutes in between each round to ask:

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