Sometimes Self-Help is Obvious

We really love to over complicate things. And by we, I mean marketers looking to promote the next fad to cure all your woes.

A $2,000 bike that doesn’t take you anywhere. $20 coffee that tastes like, scratch that, actually is mushrooms. Anything with turmeric in it.

Somehow we’re more drawn to expensive placebo effects rather than real, free, and convenient self-care.

Taking a walk.

Preparing scratch-made bolognese.