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The Secret Weapon Going Into 2021

Content is Queen…

Context is King…

Community is God.

The secret weapon of the future is not creating the “best” work, nor is it publishing with more frequency than anyone else. It’s having a group of real people who give a damn about you.

Allie Brosh (of Hyperbole and a Half fame) published good stories frequently on her rise to the top of the internet. Then, she disappeared for 7 years. When she resurfaced, her community instantly vaulted her to the NYT Bestseller list.



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