There is No “One Way” to Win
People will tell you otherwise.
“Why aren’t you writing for SEO?”
“Why aren’t you on LinkedIn?”
“Why are you only emailing your list once per week?”
Tik Tok. Instagram. Blogging. Vlogging. Podcast. The list of things you should be doing goes on and on. It’s maddening. Probably you understand this pressure.
Here’s a good rule of thumb to keep in mind: One person can usually only do one thing at the highest level. Michael Jordan was crap at baseball.