Will it Matter in 10 Years?

When was the last time you watched the Numa Numa Guy?

How many times in the past week did you come across Gangnam Style in your social feeds?

I’m willing to bet you haven’t thought about either in at least a few years.

In their heyday, these viral videos were all anyone could talk about. Now they’re met with, “Oh yeah, I forgot about that.”

As a creative today, the path to achieving Gangnam-level success is much simpler. Download TikTok, record a dance, become famous.