We can’t afford to ignore the 67% anymore.

Meet the invisible majority. Most American women are plus-size, but they make up less than 2% of the images we see. We want to change that.

Refinery29
Oct 27, 2016 · 4 min read

[About the word “plus-size”], you’re taking your biggest category of people and telling them, ‘You’re not really worthy.’ I find that very strange.
-Melissa McCarthy

JOIN THE MOVEMENT

It is time to challenge the disparity of the 67%. Join forces with us to demand media feature women of all sizes, from all races and backgrounds, with equal representation. Using #SeeThe67, share how YOU want the media to be inclusive.

Join us in changing the ratio with the 67% project. #Seethe67

We’re making our images available to everyone.

R29 and Getty Images are offering everyone — from major magazines to independent bloggers — access to license our collection of images featuring women of the 67%.

MORE IN THE MEDIA

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67 Percent Project

Meet the invisible majority. Most American women are plus-size, but they make up less than 2% of the images we see. We want to change that.

Refinery29

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67 Percent Project

Meet the invisible majority. Most American women are plus-size, but they make up less than 2% of the images we see. We want to change that.