How to Do Market Research for Startups

Dianna Lesage
Nov 1, 2019 · 8 min read

There was a study done once by serial entrepreneur and founder of IdeaLab Bill Gross. The study looked at “The Single Biggest Reason Why Start-ups Succeed” and what Gross and his team found was kind of shocking.

It turns out that among the many reasons startups could fail, there are five that contribute the most to the death of new businesses.