Migration is a Strategic Challenge, not a Technical One

Andrea F Hill
Apr 7 · 5 min read

One participant had a clear difference in his mind for when he chose one product over the other. “When I’m speaking to a peer vs having a more formal conversation.”

He wasn’t using any additional features. It was really the brand and interface that drove his choice, given the context.


“If you were to start a company today to compete against us, what would you do?”

Eventually the day will come when it’s too expensive to keep supporting the existing product. Remember that profit trumps revenue, and if you keep a platform running solely to “not lose a customer” and not because it’s profitable, you’re operating off emotions. Sometimes the best way to deal with a customer that costs more to support than they pay you is to be forthright, and encourage them to find another provider that may be able to better meet their needs. Leaving this on a good note can build the goodwill and keep the door open for a possible future where their needs may dovetail with your product direction.


8px Magazine

Life, by designers.

Andrea F Hill

Written by

UX Design Fellow with Code for Canada. 🇨🇦 Started in web dev, moved to product & topped it off w/ an MBA. 🔎 Love to help others connect dots.

8px Magazine

Life, by designers.