A Week in WebAR Entertainment Edition: Jumanji and Game of Thrones

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8th Wall

3 min readDec 16, 2019

Jumanji Takes WebAR to the Next Level with Voice-Activated Experience

Sony Pictures and Trigger — The Mixed Reality Agency® teamed up once again to create a WebAR experience — this time for the upcoming feature film Jumanji: The Next Level, now in theaters across the US. The world’s first WebAR activation to use Amazon Lex to power voice interaction (the same tool that powers Amazon Alexa), the experience sends users on a wild 3D adventure into the world of Jumanji!

Upon entering the experience, users are greeted by Dwayne “The Rock” Johnson who stars in the film as Dr. Smolder Bravestone. Users are then prompted to use voice activation to immerse themselves into three thrilling worlds: The Dunes, The Moat and The Fortress.

During the experience, users have the ability watch scenes from the movie and can even reserve tickets by saying “Buy Tickets!” which takes them directly to the ticket purchasing page. This isn’t the first WebAR activation created for a film; In 2018, Sony Pictures and Trigger created an experience for Spider-Man: Into the Spider-Verse, which was also powered by 8th Wall.

Try the experience for yourself at explorejumanji.com and let us know what you think!

Johnnie Walker Game of Thrones: A Song of Ice and Fire

Johnnie Walker launched a WebAR experience for its two new limited edition Scotch Whiskies which celebrate the critically acclaimed HBO® series, Game of Thrones. Bottles of Johnnie Walker A Song of Ice and A Song of Fire are activated as image targets to reveal 3D characters from the show which burst to life out of the packaging.

A Song of Ice is inspired by House Stark of the North, and when scanned with a smartphone it summons the iconic Direwolf. A Song of Fire represents the fierce House of Targaryen, and it sparks the Dragon to make a smokey entrance. Created by agencies AnalogFolk and Unit9 using 8th Wall, the two unique activations embody the “crisp” and “spicy” characteristics of their respective whiskies, while being true to the Game of Thrones brand.

Give it a try! Visit this link on a smartphone and then find yourself a bottle of Johnnie Walker A Song of Ice or Fire and scan it with your phone. (No bottle? Scan the bottles below instead!)