A Week in WebAR: London’s Waterloo Station, Porsche, Clarins, EVA Air and a Spider-Man: Far From Home Activation
A Week in WebAR is a new 8th Wall blog series that highlights innovative brand experiences created by our customers and partners.
The 2020 Porsche Taycan
Porsche is running a print advertisement that appears in the September and October issues of German magazine Auto Motor Sport for the 2020 Porsche Taycan, which serves as an image target for a WebAR experience. Once activated, the ad triggers a realistic 3D model of the Porsche Taycan to appear.
Users can scale, rotate, change the paint color, and even change the hub caps of the vehicle before being directed to the Porsche website to learn more. Vienna-based digital agency Innovation.rocks is behind the WebAR ad.
EVA Air Teleports Us to Bangkok
International airline EVA Air takes us to Thailand with its latest WebAR activation, which transforms a simple print ad into a portal to a busy Bangkok waterway. The full page advertisement appears in the September issue of Fast Company and was created by agencies MullenLowe US and Tool.
The ad itself is actually an image target which triggers a 360-degree video to play, giving the viewer the perspective of a passenger sitting in boat. Since the video itself is immersive, the viewer is invited to peer into the magazine at various angles to explore the scene around them.
Trainline Activation Takes Over London’s Bustling Waterloo Station
Trainline, a UK platform for finding and booking train tickets, installed a series of 16 WebAR-activated posters around Waterloo Station which transform into live departure boards when viewed through a smartphone. Produced by digital agency Byte, the AR timetables also reveal a comparison of CO₂ emissions generated by each journey when traveled by a car versus train. Take a look:
Spider-Man: Far From Home
In partnership with Walmart, Sony Pictures launched a WebAR activation for the DVD and VUDU release of Spider-Man: Far From Home. Produced by agency Ignite, the activation initially uses the front camera to apply a face filter to the user, then switches to the back camera where 3D drones appear.
The user is instructed to use voice commands to launch drones and explore their surroundings to collect the data for Peter Parker, MJ and Quentin Beck.
See if you can complete the mission — give it a try here!
Enter the House of Clarins
Cosmetics and skincare brand Clarins is known for the premium plant-based formulas behind its popular line of makeup and serums. With its House of Clarins pop-up in Singapore, visitors had the opportunity to explore activities, learn about products and play an interactive WebAR game.
Produced by agency Threedom, the WebAR experience highlights the company’s use of natural ingredients by sending users on a mission to capture the exotic ingredients found in Clarins Double Serum. Once the user captures the ingredients, they are sent to learn more about Clarins.
Try it out for yourself here!
Did you try any of this week’s activations? Show us on Twitter 📸 @the8thwall.
