A Week in WebAR: Netflix’s Cursed, Siduri Wines and Müller Milchreis
Discover your power with Netflix’s Cursed series, take the Siduri Holographic Experience and win big with Müller Milchreis
Netflix Original Series: Cursed
To mark the debut of its new show, Cursed, Netflix is using WebAR to give users the ability to virtually conjure roots and lightning, receive the sword of power and find their path of magic in a series of augmented reality challenges.
A re-imagination of the Arthurian legend, Netflix’s Cursed is told through the eyes of Nimue, a young woman with a mysterious gift who finds an unexpected partner in Arthur, a humble mercenary, in a quest to find Merlin and deliver an ancient sword. Through an interactive and immersive experience, users are able to access exclusive content like a conversation between the cast and showrunner Tom Wheeler and a Frank Miller Q&A, learn more about the characters, and discover how the story links to the classic Arthurian legend.
The Cursed Virtual Experience was created by Powster, an award-winning interactive creative studio and production company. It is also the first commercial experience to use both our newly launched Face Effects and in-browser video recording. The combination of these powerful features allows users to save photos and videos of themselves trying the Cursed effects all on the web, and share this media to the messaging and social media apps of their choice.
Discover your power and share your Cursed experience by tapping this link: ⚡discovercursed.com
Siduri Wines
Critically-acclaimed Pinot Noir specialist, Siduri, is serving up a holographic augmented reality experience which brings to life the winery’s ethos — that serious wine and serious fun aren’t mutually exclusive.
When a user scans the Siduri QR code, a hologram of Founder, Adam Lee, catapults out of a virtual wine bottle to tell stories about the 25-year-old winery in a lighthearted, immersive, and educational way. The Siduri Holographic Experience features three different segments including a 90-point shower, a Western-themed screw cap showdown and a game show called Pinot Match.
The Siduri Holographic Experience, created by Rock Paper Reality, marks the first time volumetric captured content from Microsoft Mixed Reality Capture Studios has been made available in WebAR powered by 8th Wall and applied in the consumer goods industry.
🍷 Try all three Siduri Holographic Experiences at https://www.siduri.com/ar or play the ultimate screw cap showdown by scanning the QR code below.
Müller Milchreis
Multinational dairy company Müller has launched a WebAR-based sweepstakes promotion for its rice pudding product, Müller Milchreis, premiering in the German market.
Created by agencies K5 Factory and 3ltr using 8th Wall, the Müller Milchreis WebAR contest gives customers the chance to win a 50,000 euro prize. Winning QR codes are hidden on the back of the lids of three rice puddings across all twelve participating rice pudding original varieties.
Lucky customers who find a QR code on their pudding can scan it to summon the Müller Milchreis character in AR, who peels back the lid of a virtual pudding to tell them they’ve won 50,000 euros!
Learn more about the Müller Milchreis WebAR contest here: 🍨 Müller Milchreis
Did you try out this week’s WebAR experiences? Drop us a comment below or tweet us @the8thwall to show us! 📸
