A Week in WebAR: Nike, New Zealand Stoneleigh Wine and Sberbank of Russia
Nike: “Move to Zero” AR Activated Shoe Boxes
To educate customers on its journey toward zero carbon and zero waste, Nike worked with production agency Unit9 to transform its shoe boxes into interactive WebAR stories. When scanned, the shoe boxes activate a 3D augmented reality experience that appears on top of the box, and tells the story of Nike’s commitment to sustainability.
The WebAR story, which is powered by 8th Wall, depicts the brand’s advancements in sustainability, including its commitment to planting more trees and its utilization of clean energy. Customers can interact with 3D forests, solar panels and rotating windmills, while tapping hot spots that reveal more detailed information about Nike’s rethinking of packaging, sustainable sports, and circular design.
Try it by going to this link on your phone 👟 mtz.nike.com and scan a Nike “Move to Zero” shoe box to transform it in to an eco-friendly habitat! (Don’t have a shoe box? Scan the image below.)
Stoneleigh Wild Valley Wine: “Let Nature Take Over”
New Zealand wine company Stoneleigh partnered with immersive Australian agency Unbnd to create an AR-activated brand experience for its Wild Valley wine labels. Customers can scan their wine bottle to “let nature take over,” bringing to life elements of nature from the wine’s coastal climate of Marlborough, New Zealand.
Users have the ability to interact with birds, and tap to discover more about the wine and where to purchase it. You can try it out by going to this link on your phone 🍷 stoneleigh.unbnd.cloud and then scan a bottle of Stoneleigh Wild Valley wine. (Don’t have a bottle on hand? Scan the label below.)
Sberbank: International Women’s Day
To honor International Women’s Day, Russian bank Sberbank teamed up with digital agencies Mosaic and Hyper Reality to create a WebAR activation that allows users to send the women in their lives a virtual bouquet of flowers.
The activation was developed using 8th Wall and was promoted with a TV spot that ran in Russia, as well as direct mail (paper) and an email push to subscribers.
Did you try this week’s WebAR activations? Drop us a comment below or tweet us @the8thwall to show us! 📸
