A Week in WebAR: The Phillies, LEGO, and General Mills’ New Pillsbury and Hershey’s-Filled Cereals
A Week in WebAR is a new 8th Wall blog series that highlights innovative brand experiences created by our customers and partners.
The Phillies’ Televised Activation Is a Home Run
In partnership with NBC Sports Philadelphia and agency Blue, the Philadelphia Phillies live broadcasted a WebAR activation for their latest bobblehead for player Aaron Nola.
During an NBC Sports Philadelphia news segment that aired on August 16th, a QR code appeared along with an image target of Aaron Nola’s bobblehead. Viewers had the chance to activate the image target in real time, bringing the bobble head out of the TV screen and into their living rooms, and unlocking $10 off tickets to the big game.
For anyone who missed the broadcast, the Phillies provided this image target on their webpage to give everyone a chance to take advantage of the discount. Go ahead, try it out!
LEGO’s Global In-Store Activation
As part of a series of WebAR experiences designed to showcase their newly released play sets, LEGO rolled out its latest activation in stores around the world. The worldwide campaign was executed by agency Hoopla Digital UK using 8th Wall.
Users can scan a QR code or visit a link on the in-store product display to reveal the virtual ghosts who have escaped into the aisle of the toy store! Assuming a first-person perspective, users can help their LEGO friends, Jack and Parker, capture the ghouls to stop the haunting.
See if you can capture all of the ghosts! Try it here.
General Mills’ New Fillows Cereal
General Mills launched a new brand of cereal this year: Fillows, with Hershey’s Cookies N’ Creme and Pillsbury’s Cinnamon Roll creme filling. Using WebAR image targets, Fillows takes cereal box games to the next level by transforming their packaging into interactive puzzles with multiple levels and activities. The experience was developed by EyeKandy using 8th Wall. Check it out:
Next time you’re browsing the cereal aisle or enjoying Fillows for breakfast, see how many points you can get! Play the game here.
Did you try out this week’s activations? Give us a shout on Twitter @the8thwall.
