D91 Labs
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D91 Labs

#14 | Sreeja — Future of Data Sharing

By Dhriti Agarwal, Lakshmi Ajayan & Prajna Nayak

Short Story

27-year-old Sreeja is an Administration Head at a college. She has been living in Hyderabad for the past 20 years with her parents, brother and sister. Sreeja plans to take a home loan and buy 3–4 houses to gift to her mother. She also wants to adopt 2 children and travel all over India.


  • Sreeja has 1 bank account and it is the only one she has ever used. When she started working, her employer opened an account for her with HDFC. It is her salary account.
  • She has a debit card linked to this account and recently applied for a credit card too. She has also linked the account to UPI Apps like Google Pay and PhonePe.
  • Sreeja uses this account for NetBanking via the HDFC app for small amounts and the website for large amounts.

Payment Modes

  • Sreeja’s most preferred payment mode is UPI Apps like Google Pay and PhonePe, which she uses at small shops.
  • She has 2 credit cards — one from Andhra Bank in 2018 and another from RBL in 2019. She uses them for online shopping, at supermarkets and while buying accessories and pays their bills online on the banks’ websites or in person at the bank.
  • Sreeja recently applied for a third credit card from HDFC by submitting a form and documents.
  • She has a debit card she carries under her phone cover always. She uses it if she forgets her wallet or wherever shops don’t take credit card or UPI.
  • Sreeja uses Paytm’s digital wallet which she recharges every month via debit card. She has saved her debit card details on the app.


  • Sreeja’s regular monthly expenses include rent, utility bills, petrol, groceries and the maid’s salary. She makes most of these payments via credit card or debit card.
  • Sreeja gives her mother cash to pay for broadband and gas. She also splits some expenses with her father, sister and brother.
  • She has saved her credit card details on the Airtel app and uses it to do mobile recharges for her mother and sister, apart from her own.
  • Out of her 2 credit cards, she decides which one to use depending on the offers or cashback it offers. She has linked her RBL credit card to Amazon and Big Basket and uses it for 1+1 offers on movie tickets.


  • Sreeja’s father took a home loan from his ICICI account to buy a new house in December 2018. The EMIs will be auto-debited from Sreeja’s account for 10–15 years.
  • She also took an HDFC vehicle loan while purchasing a car at the showroom in 2018. She completed repaying the EMIs recently.
  • Sreeja has never shopped on EMI or used ‘Pay Later’ options. She might take a home loan in the future.


  • Sreeja invested in an annual gold scheme with Joyalukkas in 2018, which she renews every year.
  • On the recommendation of her father and colleagues, she also started an RD with HDFC in 2019. Monthly, ₹2000 is auto-deducted from her account.
  • Sreeja also has a PF and its payments are auto-deducted from her salary every month. She doesn’t know how to track the amount that has accumulated in it.
  • She doesn’t have any other form of investment but in the future, she might invest in the stock market.
  • Sreeja seems to be unsure of her investments. Her investments are based on recommendations from friends and family and she doesn’t track their status.


  • Sreeja has health insurance from ICICI Lombard, which was provided by her employer. Her policy covers her parents too and the premiums are auto-deducted from her salary.
  • She does not have life insurance but might take a policy in the future. She has not thought about where she might take it from.
  • Sreeja has 1–2 year vehicle insurance for the car and bike, which was provided by the vehicle companies themselves. She visits the showroom to pay the annual premiums via debit card.


  • Sreeja uses a wide variety of devices, social media platforms and shopping and travel apps. She has 2 phone numbers on 2 smartphones — a small phone for work and an Oppo F9 Pro for personal use.
  • She uses her personal phone for voice messages and audio and video calling on WhatsApp.
  • When Chinese apps were banned, Sreeja immediately uninstalled Helo and SHAREit, without even deleting her account.
  • She uses Facebook and Gmail to login to other apps but is very protective of her privacy.

Data Sharing and Privacy

  • Sreeja’s first preference for a personal loan would be a government bank.
  • She was initially open to taking a loan from UPI Apps but changed her mind later.
  • Sreeja is unwilling to take a loan from UPI Apps, private banks and non-banks. This contradicts her decision to take a future home loan from Karur Vyasa Bank, which is a private bank.
  • Sreeja is uncomfortable sharing her personal details with UPI Apps as it might lead to fraud calls.
  • She is willing to share all her details with government and private banks, except for her investment details and social media:
  • Sreeja doesn’t mind sharing extra ID proofs in exchange for a lower interest rate. However, she won’t share her social media, even for a lower rate of interest.

Goals and aspirations

  • In the short-term, Sreeja plans to take a home loan for herself. She also wants to travel and see all of India.


Future of Data Sharing:

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About the Research

This documentation is a result of the in-person interview, along with the participants’ consent. The interviews might be conducted in their native languages and translated to English in the best possible way to reach a large audience.

About D91 Labs

This research was executed and documented by D91 labs. D91 labs is an open-source initiative by setu.co to help Bharat build great fintech products. We organise and publish user research, insights, and frameworks for fintech in India. Please follow us on medium for more exciting stories and insights on Bharat.

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D91 labs is an open source initiative to help Bharat to build great fintech products. We organise and publish user research, insights and frameworks for fintech in India.

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