How to Build Instagram Following
Hi, A lot of you guys asked me about how to build followers on Instagram (All Organic/ 0 Paid) Before I go ahead and give you some cool tips and tricks to create following on Instagram, I want you all to drop stereotypes you have about Instagram- Your Gender plays 0 roles in your following if you are doing it in right way.
1. Right Username: A correct username is a key to people trusting you, Don’t come up with names which have slangs with them, have too many ‘_’ , uselessly long or just sound too cringey.
The Good:
The Ugly:
2.Great Bio: Bio is an essential part of Instagram, you have to sell yourself in 160 characters, make sure you are giving out all the details and at the same time making them curious enough to follow you.
The Good:
The Ugly:
3.Right Hashtags: Hashtags are the essence of Social Media and especially Instagram, it is important to use hashtags but do not blur the lines and tag categories which don’t belong to your content or your profile in particular.
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The Ugly:
4.Have a Niche: It is imperative to have a Niche when it comes to running an account on Social Media, you cannot sell 100 different things on your Instagram, you have to build your expertise around something (or have targetted audience) and work on being best in one field and not mediocre in 10.
5.Thematic Account: It is critical to making sure that your content is pleasing to people’s eyes and it is not something people are rolling their eyes to. Have a theme to your account, using specific colors, a particular type of photography, etc., anything that represents your individuality.
The Good:
The Not So Good: (Their accounts are great, they are amazing people but too chaotic)
6.Use Location: One of the most comfortable ways of getting followers is by making sure that GeoTag is on so that hyperlocal people can follow you.
7.Plug your Account: No one will sell you if you don’t sell yourself, it is very important to plug your Instagram profile to your Social Media accounts like Twitter, Facebook, etc. (Make sure you are just plugging your profile and not forcing/spamming people into following you)
8.Run Giveaways: It is vital to make sure your followers are getting something out of following you, it can be a shoutout, a letter, a small gift or a big holiday. Keep your audience engaged and wanting for more.
9.Collaborate: It is necessary to build a reputation with people who have more followers than you and also make sure you have some creative ways of collaborating with prominent brands where both are getting equal light.
Make a deal they can’t refuse!
Big Scale:
Small Scale:
10. Moderate: It necessary to be nice to people and make sure your timeline is nice too, make sure you are not leaving any disgusting comments on someone’s profile, comments which you don’t want on your profile.
It is crucial to delete all the ‘abusive comments’ you are getting on your picture as it creates an awful impression on other people. Also, do not let people tag you in their photos without your permission.
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The Ugly:
Know More: Udita Pal’s answer to How can I make money with my Instagram account?
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