Design Life: Branding with Mission Workshop for Cyclists

Graphic design is an important feature in building your company’s brand. It shows your values and beliefs through a visual that customers and potential buyers find both attractive and intuitive. The best designs are simple, yet effective. They communicate the message about the company and the value to be expected without appearing to be overbearing. One such example in this particular case is Mission Workshop, a cycling fashion company with a stellar design for simplicity, sleek modern feel, and professionalism.

Mission Workshop’s design utilizes photography with a graphic layout on top of the photo. The graphic layout is styled in a way that makes the typography and font feel like a grid, much like a blueprint in a workshop. You see, the brand mentions “workshop” by name as part of the message to the customer about cycling, functionality, and style. By utilizing the grid style formatting, it can be inferred that the type of target market customer to find this product useful would have some level of understanding of cycling that is familiar with quality and parts like a workshop worker.

Mission Workshop’s main product for the brand are cycling messenger bags. This company specializes in designing high quality bags made for durability and style for daily use to withstand weather and still be fashionable. The photography layout in this brand design below shows a series of bags in a storefront window. This is also a simple message to customers and the target market to welcome them to the store main product offering.

The brand takes itself very seriously. As this is a product made in San Francisco for serious road cyclists and travelers, you can infer that many professionals in any industry would look to this type of product to fill a purposeful need. For that reason you see the layout of the brand design show a variety of the message that speaks to welcome the customers, introduce the company name, and reveal the main product in a color scheme that is a professional yet energetic tone with grey and orange.

The style of this graphic design is overall very sophisticated and stylish. It does not speak well to the rugged parts of the product that offer toughness and functionality, however it doesn’t really need to. Without doing too much, the style is simple and gets its message across successfully. It’s unique and it’s got a soft warm tone that eludes the user type of product they are yet to experience.

Connecting the brand to the consumer, you can say this graphic design is a style meant for a classy, rugged, yet sophisticated cyclist or professional.

All the best and nothing less,

Tyandrah Ashley