Ohio State and CCAD Define the Future of CASE Mobility — Part 1
Mobility as we know it is changing — for the better.
Major players in the auto industry and beyond continue to invest in CASE technologies — connected, autonomous, shared and electric. With these investments we can project that the CASE mobility trend is here to stay. Vehicles (not just cars) will become more accessible to more people, driving down the cost of transportation and improving efficiency.
Collaboration is the key to success in defining a new future for our cities. Working with businesses, government, and residents, we can create future mobility solutions that solve real problems and create opportunities for communities we serve.
These communities need solutions that fit their lives. Our goal is to generate new ideas and entrepreneurial solutions that weave together flexibility, community, and affordability to benefit the greatest number of users. We do this by partnering with Honda to challenge teams of students from Ohio State University’s OnRamp program and Columbus College of Art & Design’s (CCAD) Industrial Design program to understand shared mobility from the customer’s point of view. Automotive OEM’s recognize three critical customers in the shared mobility space: Millennials, older adults , and the Mobility as a Service (MaaS) providers.
Guided by Christian Lampasso and Paul Reeder from Ohio State’s Center for Innovation Strategies, the Onramp student team conducted a market research study that drove their proposal for a business model addressing transportation needs for Columbus’ aging demographic as well as creating employment opportunities for Columbus’ residents. With the help of collaborators like Age Friendly Columbus and Share Mobility, the students were able to connect directly with these customers. Insights from this study revealed additional opportunities in the design of the vehicle and the overall user experience for its riders as well as the shared mobility provider.
Under the direction of Greg Thune, John Youger, David Burghy and Tom Gattis from CCAD’s Industrial Design department, CCAD students took a fresh look at this mobility model, conducted in-depth primary and secondary research of their own, and created a completely new vehicle concept positioned around the preferences, needs, and desires of older adults, young professionals, and shared mobility service providers.
In this series, we’ll walk you through the initial business case study for senior mobility created by OnRamp students, then show how CCAD students turn market research insights into a full scale interactive concept car.
Stay connected to follow their progress. You can also visit our website to learn more about Student Innovation at 99P Labs.
