Like any budding startup, I am in the process of building an online presence, personal brand, and catchy slogan to woo potential customers to my platform.
My newly thought up slogan — “Earn money doing what you love”
Does it captivate and describe what I do in a single catchy sentence? Absolutely not. However, I hope by explaining how I came up with this literary masterpiece that it will make more sense as to why I landed on this for a slogan.
Just like anything else related to building a company, coming up with a great slogan isn’t easy. I’ve decided to document my incredibly exciting journey in the hopes that my thought process might help someone else in the same position at some stage.
The journey to creating a slogan
Unsure where to start, I headed to where I go when I’m unsure about anything. Google. I decided to see what other big companies have come up with and throw them in a word cloud. The end goal is to create a short, catchy, and easy to understand slogan for my startup such that when people read it, they understand instantly what the startup does.
I started searching for great current and past company slogans, page titles (The short piece of writing that appears in your Google search results) as well as mission statements and came up with the list below.
I was biased towards an eye-catching piece of writing that grabbed my attention. Because after all, that’s what a company slogan should do.
- Uber — Earn Money by Driving or Get a Ride Now
- Airbnb — Holiday Rentals, Homes, Experiences and Places
- Reddit — the front page of the internet
- Udemy — Online Courses — Learn Anything, On Your Schedule
- Fiverr — Freelance Services Marketplace for Businesses
- Upwork — Hire Freelances. Make Things Happen
- Medium — Get smarter about what matters to you
- Dollar Shave Club — Shave Time, Shave Money
- Apple — Think Different
- Nike — Just Do It
- Walmart — Save Money. Live Better
- Adidas — Impossible is nothing
- Skittles — Taste the rainbow
- KFC — Finger lickin’ good
- Amazon — Work Hard. Have Fun. Make History
- John Deere — Nothing runs like a Deere
- Netflix — See What’s Next
- Red Bull — Red Bull gives you wiiings
- Twitch — You’re already one of us
- Tinder — Tinder is how people meet. It’s like real life, but better
- Instagram — Capture and share the worlds moments
- Evernote — Organise your notes with Evernote
- Canva — Online design made easy
- Youtube — Broadcast yourself
- Virgin — Now you’re flying
- Twitter — It’s what’s happening
- Gillette — The best a man can get
- Snapchat — The fastest way to share a moment
- TikTok — Make your day
- Stripe — A complete payments platform
- Paypal — The faster, safer way to send money
- Ben & Jerry’s — Peace, Love, & Ice Cream
- McDonald’s — I’m Lovin’ It
- Target — Expect more
- IKEA — The Wonderful Everyday
- Lenovo — Innovation Never Stands Still
- Coca-Cola — Taste the feeling
- Hewlett Packard — Keep Reinventing
- BMW — The Ultimate Driving Machine
- Samsung — Do What You Can’t
- Kombucha — Follow Your Gut
- Spotify — Music for everyone
- Microsoft — Be what’s next
What I found
Throwing all of these into a word cloud (while excluding unique branded words such as shave and bull), I was presented with the below.
And to the surprise of absolutely no one, money is the number one keyword from the slogans I selected.
From here, I decided to make a chart to decipher the average amount of words used in these slogans.
I also chucked all of the slogans into countwordsworth to see some quick and easy metrics, outlined below.
The simple metrics to making a great slogan
- 70% of these slogans were written from a second-person perspective.
- Three words are the most common length for a company slogan; however, four, five, and six words are also accepted.
- 10% of the measured slogans had the word “money” in them, while 7.5% of them had “make” and “what’s”.
- Many of these slogans begin with a captivating verb such as earn, see capture, organize, follow, expect.
All in all, a good slogan should be catchy, easy to understand and explain what you do all in one simple sentence.
How did I do with my newly created slogan after following these basic metrics of other well-defined slogans?
