PinnedOm SutharinPersonifyShaping the problem within product discoveryThe anti-climatic delivery·6 min read·Apr 16, 2024----
PinnedOm SutharinUX CollectiveMy startup that was just a productThis isn’t another obituary for a failed startup. It’s a lot more personal than that. This is a real story, about a real startup, my…·20 min read·Mar 1, 2022--1--1
PinnedOm SutharinPersonifyReinventing the personaWho doesn’t love dunking on personas? After all, it’s one of the most misused frameworks out there. Alan Cooper is credited as the father…·5 min read·Nov 21, 2020----
Om SutharinPersonifyShifting from outputs to outcomesCreating a new product or service and scaling it from 0–1 isn’t a linear path. On the contrary, it’s a process that requires oscillation…·2 min read·Sep 29, 2023----
Om Sutharin8px MagazineThe natural evolution for design leadership.At the beginning of the end·10 min read·Sep 29, 2020----
Om SutharAnnouncing SQRL V.3We’re excited to launch our third major update to the SQRL app. It includes the introduction of gratitude journaling, an updated dashboard…6 min read·Aug 31, 2019----
Om SutharFrom the first days as a new parent.This was written more for myself than anyone else. We had a plan, a really good one. The bag was packed and in the car 2 weeks in advance…3 min read·Aug 29, 2017----
Om SutharinOne Design CommunityCreating Seamless Product ExperiencesThe #IoT (Internet of Things)-driven industrial design & user experience sandwich: why it’s all the rage and how to make it.5 min read·Nov 15, 2016----
Om SutharRight of PassageHow the “Right of Passage” provides real confidence to build a new approach to life.3 min read·Mar 30, 2015----