PinnedOm SutharinPersonifyShaping the problem within product discoveryThe anti-climatic deliveryApr 16Apr 16
PinnedOm SutharinUX CollectiveMy startup that was just a productThis isn’t another obituary for a failed startup. It’s a lot more personal than that. This is a real story, about a real startup, my…Mar 1, 20221Mar 1, 20221
PinnedOm SutharinPersonifyReinventing the personaWho doesn’t love dunking on personas? After all, it’s one of the most misused frameworks out there. Alan Cooper is credited as the father…Nov 21, 2020Nov 21, 2020
Om SutharinPersonifyShifting from outputs to outcomesCreating a new product or service and scaling it from 0–1 isn’t a linear path. On the contrary, it’s a process that requires oscillation…Sep 29, 2023Sep 29, 2023
Om Sutharin8px MagazineThe natural evolution for design leadership.At the beginning of the endSep 29, 2020Sep 29, 2020
Om SutharAnnouncing SQRL V.3We’re excited to launch our third major update to the SQRL app. It includes the introduction of gratitude journaling, an updated dashboard…Aug 31, 2019Aug 31, 2019
Om SutharFrom the first days as a new parent.This was written more for myself than anyone else. We had a plan, a really good one. The bag was packed and in the car 2 weeks in advance…Aug 29, 2017Aug 29, 2017
Om SutharinOne Design CommunityCreating Seamless Product ExperiencesThe #IoT (Internet of Things)-driven industrial design & user experience sandwich: why it’s all the rage and how to make it.Nov 15, 2016Nov 15, 2016
Om SutharRight of PassageHow the “Right of Passage” provides real confidence to build a new approach to life.Mar 30, 2015Mar 30, 2015
