Life purpose is an excuse.

Start a project TODAY.

I was talking to a friend of mine at Whole Foods yesterday.

Catching up. He is from Italy, I’m from Russia. We met in Brazil.

Career, life, relationships, fears and struggles, happy and joyful moments, sad moments.

Life is so diverse, different, deep. Life has everything — black and white, sweet and sour, quiet and loud — and that’s why it’s so beautiful. That’s why it’s so enjoyable. Life starts to feel meaningless and colorless, when we avoid the edges, and stick to the comfortable and even surface of the middle. That’s where we cause the most self-destruction. That’s where we start the most soul searching. We feel there is got be more to life than the comfort of a warm bed and a 3-meal-per-day routine.

He started talking about life purpose, he feels it’s unclear. He’s afraid he’ll never get to understand, he’ll never get to find his calling, the meaning of his life. His life will pass by, meaningless, purposeless, undetectable, untraceable. He’s afraid to go through life and leave nothing behind, leave no dent in the world, nothing significant enough for people to talk about when he’s gone.

Aren’t we all afraid of that? Isn’t it at the core of all of us? Humanity? Not the fear of death, but the fear of untraceable meaningless existence. Like I was never here and the world is, was and will be just as good as it is with or without me?

Life purpose is an excuse to do nothing.

Not the fear or awareness itself but using this contemplation as an excuse not to start “less important” projects in life. Projects, that require work, true work and dedication right now. Projects, that can’t exactly be put in the “meaning/purpose of my life” category.

Have you ever thought that toilet paper we all use (unless you are Asian) was once invented by someone who forgot for some time about his GRAND purpose and decided to work on an idea that didn’t sound all that fancy but did change the world (Although that was not clear till it was done)?

Joseph Gayetty is widely credited with being the inventor of modern commercially available toilet paper in the United States. Gayetty’s paper, first introduced in 1857, was available as late as the 1920s. Gayetty’s Medicated Paper was sold in packages of flat sheets, watermarked with the inventor’s name. Original advertisements for the product used the tagline “The greatest necessity of the age!” ~Wikipedia

If Joseph actionlessly sat on his ass contemplating the purpose of his life all the time not concerned with “lesser” pursuits, we all could still be sitting on our dirty asses or going Asian (no offence Asian people).

I used to think a lot about pursuing my life purpose. Finding myself.

It stopped me from committing to so many projects, because they were not worthy enough, not important enough, not big and world-changing enough.

I achieved nothing. I changed no one. Not even myself.

At the end of the day, it was an excuse to sit on my rear end on some comfortable couch and do nothing, blaming the world that I couldn’t pursue my life mission because of … so many things.

Almost 30 years of my life are gone.

I don’t much care about the meaning of my life or bigger purpose anymore. I don’t care much when I die (But will work on opportunity to live 1000 years nonetheless). I almost died today crossing the street when the car rushed by gently touching my coat going at I-could-barely-see-the-model miles per hour.

But I have 3 projects I’m working on and care about:

Cover Fitness/Spokes model to spread my message faster, to become an influencer.

Online project to teach how to maximize personal energy so people could see themselves capable of pursuing their BOLD goals, dreams, projects (Hard to see yourself accomplishing anything, when you can barely scrape up enough to get yourself out of bed in the morning).

A Social App that uses the power of Human-to-Human connections empowered by technology to create a better world together in the NOW/HERE dimension.

Just 3. They are so concrete and tangible I can almost taste them!

And they leave no time for life purpose contemplation.

They require work and showing up daily giving it all I got.

Still think figuring out your life purpose is a worthy pursuit?


Nothing great you see in the world was created as a result of realizing one’s GRAND life purpose.

Choose a project you care about HERE and NOW. Projects that change you, your environment, people you care about. Projects that solve real problems, no matter how “small”.

You don’t get healthy and stay healthy.

HEALTH is a DAILY PRACTICE. One bite at a time.

Daily Bite of Health



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