Live Video: It’s Not About The Content
Matt Hackett

Great stuff. The amount of Facebook Live posts I see that are obviously poorly planned and executed even worse is becoming infuriating. I’m an old news room hack that moved into new media six years ago. When planning a “live shot” back in the day we would always ask “why are we live?” If there was no compelling reason the story would shift to a video package. This would be a great question for all content creators of today.

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