Visual Designer based in Seattle focusing on small businesses and big ideas.
Even I am a “startup.” My time is my primary asset, and how I invest that time ultimately determines my own growth rate and proposed value.
…rcle is mathematically the same height as the square it appears to be too small… to counteract that the height needs to be increased slightly so it looks correct to the human eye. This height increase is called ‘Overshoot’.
Re-brandings and logo changes are difficult and ultimately there isn’t a “right” way to do it properly. When re-branding big companies it all comes down to communication and minimizing risk. It also depends on the company & brand itself.