Google UX Design 課外連結整理 Course 7
第七堂課要為社會公益而做設計、學習什麼是真的為公眾利益為優先，及回顧前面課堂的設計元素及可用性、可訪性研究，最後教如何準備面試、面試技巧、或者自由接案該注意事項。
Design a User Experience for Social Good & Prepare for Jobs
- Week 1：Starting the UX design process: empathize, define, ideate.
- Week 2：Creating wireframes and low-fidelity prototypes.
- Week 3：Creating mockups and high-fidelity prototypes.
- Week 4 ：Designing a complementary responsive website.
- Week 5：Finding a UX job.
第 1 週：開始 UX 設計過程。同理、定義、構思。您將設計一個專注於社會公益的 App 和 響應式網站，展示您在課程中學到的一切。首先，您將通過探索漸進增強（小螢幕到大螢幕）和優雅降級（大螢幕到小螢幕）的設計方法以及 4C 來了解跨設備設計。有了這些新知識，將開始第三個作品集項目。首先，從同理階段開始，將創建角色、用戶故事和用戶旅程圖。然後，進入定義階段，在此確定您的項目關注的用戶需求並構建問題陳述。最後，進入構思階段，進行競爭分析，並通過草圖為您的 App 設計提出想法。
第 2 週：創建線框和低保真原型。利用您的所學嘗試解決的用戶問題，並為您的 App 提供一個基本版。從創建紙繪線框開始，以提出很多想法。選擇紙繪線框的最佳部分在 Figma 或 Adobe XD 中創建數位線框。接下來，把數位線框變成低保真原型。然後，計劃並進行可用性研究以獲取低保真原型的反饋，並根據研究見解對設計進行改進。
第 3 週：創建模型和高保真原型。為您的 App 創建包含視覺設計元素和設計原則的模型。在設計系統中保存元素和組件，可在課程的下一部分設計響應式網站時重複使用這些元素和組件。然後，將模型精進成高保真原型。最後，計劃如何研究和進行可用性研究，以收集有關您的高保真原型的反饋。在這部分課程結束時，您的 App 設計將完成，您的第三個作品集將完成一半以上。
第 4 週：設計一個響應式網站（RWD）。通過為您的 APP 完成設計，您將明白用戶對您產品的了解，並將其應用於設計響應式網站以推動社會公益。首先，學習如何針對不同的設備體驗和螢幕尺寸進行設計。接下來，回顧信息架構的重要性並創建網站地圖。為您的網站勾勒出許多想法和潛在的佈局。在紙上、電腦上或同時為不同尺寸的螢幕創建線框圖。開發一個低保真原型並通過可用性研究對其進行測試，以改進設計。然後，進入高保真設計，為響應式網站的不同尺寸螢幕創建模型。最後，創建響應式網站的高保真原型，並再測試一次。在這部分課程結束時，您的跨平台設計將完成並添加到您的作品集中。
第 5 週：尋找 UX 工作。在 Google UX 設計證書的最後一部分，您將準備尋找一份 UX 設計師的工作。首先對您的作品集進行調整，以確保它已準備好在工作申請中分享。接下來，了解 UX 設計面試過程並製定策略以在各種類型的面試中取得成功：面試前研究、電梯間演講、電話視訊面試、作品集演示、白板練習、面試設計作業，及其他面試要求。最後，探索自由接案者的世界，學習如何制定商業計劃以吸引第一個客戶。
為社會公益 social good 設計 ：
為社會公益設計 專屬 APP 及響應式網站，展現專業 UX 作品集。
專注在導致社會變革的用戶痛點，優先考慮那些可能被忽略的問題，而不是利潤或便利。為社會公益而設計通常與公平相關。
- Community Keijiban：Community Keijiban app.
- Seeing Music ： World Health Organization、Seeing Music
- Simple ： Simple website
更多關於社會公益：
- 3 Principles To Guide Designing For Social Change
- Designing for Social Good, Not “Feel Good”
- UX For Social Good
手機優先設計 mobile first ：
(progressive enhancement vs. graceful degradation)
螢幕從小到大 vs. 螢幕從大到小
訪問互聯網 Access to the internet
- According to the World Advertising Research Center, by 2025, 72% of all internet users will use smartphones as their only method of accessing the internet.
- nine ways designers can be more empathetic and effective when creating products for emerging markets.
減少加載時間 Reduce load time
手機優先設計相關資訊
What is Mobile First Design? Why It’s Important & How To Make It?
跨設備設計 across devices design：
（Consistency、Continuity、Context、Complementary）
Problem statements：
How To Define A Problem Statement: Your Guide To The Second Step In The Design Thinking Process.
檢查和分享 low-fidelity prototypes
可用性研究 usability study ：
回顧第四堂課第二週
Analyzing and synthesizing research results
(分析和綜合研究結果)
research into actionable insights 回顧第四堂第三週
- Gather the data in one place
- Organize the data
- Find themes
- Come up with insights
低保真設計的迭代 low-fidelity designs
回顧第四堂第一週、第四週
回顧視覺設計基本要素
回顧第五堂第一週
- Typography
- Color
- Iconography
回顧視覺設計基本原則
更多參考資料：
關於格式塔排版
設計系統 Design systems
開發自己的設計系統
利用現有的設計系統
回顧 mockups 排列
回顧第五堂第一週、第六堂第三週
- Dividers: Single lines to separate sections of a page.
- Borders: Continuous lines that often form shapes, like squares or rectangles, to break up sections of a page.
- Fill: Assign colors to borders and shapes.
- Shadows: Create dimension in combination with borders or fill.
完整研究計畫七步驟
- Project Background: What led you to conduct the research and why it’s needed
- Research Goals: What the desired outcome of the research is
- Research Questions: The questions the study is trying to answer
- Key Performance Indicators (KPIs): Measurements of progress toward a research goal
- Methodology: The steps you take to conduct your research
- Participants: The people who will participate in your usability study
- Script: A list of tasks and follow-up questions given to participants during the usability study
Choose KPIs to measure
- Time on task: How long it takes a user to complete a task
- NOTE: Time on task may change depending on whether the user uses assistive technologies or has other accessibility needs
- Use of navigation vs. search: The number of users who navigate casually compared to those who use the search function
- User error rates: How often users make mistakes
- Drop-off rates: The number of users who give up without accomplishing a goal
- Conversion rates: The number of users who reach their goal successfully
- System Usability Scale (SUS): A series of 10 questions evaluating how easy your product is to use
ideation for websites：
- Competitive audits
- How Might We
- Crazy Eights
繼續作品研究：
- How to write a UX case study from InVision
- Design a Winning Portfolio — Tips + Tricks from a Google Designer, from Prototypr
- Google UX design portfolio tips: How to prepare your design portfolio from Google’s Career team
- The UX Portfolio: Why You Need More Than One from Bentley University
UX 設計面試過程概述：
來自Google及其他地方的建議：
- Prepare for Your Google Interview: UX Design.
- How to get a job at Google, interview questions, hiring process
- How we hire.
- How to prepare for a UX Interview: Tips from a hiring manager.
- UX Portfolios: Preparing for Interviews.
準備面試 Prepare for interviews ：
Do your research
- Screening Interviews: What Are They? (The Balance)
- 22 Phone Interview Tips to Propel You to the Next Round (The Muse)
- Screening Interviews: Everything You Need to Know (Indeed)
Prepare for the second round：
Panel interview
Whiteboard interview
- Working Through Design Challenges in Product Design Job Interviews from UX Collective
- How to prepare for UX interview design challenges from UX Beginner
- The Best Whiteboard Interview Advice I Ever Received from Hackernoon
- Crushing the product design whiteboard challenge from UX Collective
- Product Design Exercises We Use At WeWork Interviews from Prototypr
更多準備面試資料
- Interview tips from Google
- 11 Common UX Design Interview Questions You’ll Be Asked
- Interview Prep for UX Design Roles with Adobe
- 5 examples of unethical design interviews & how to navigate them
- UX Challenge.
- DESIGNERCIZE.
STAR method ：
（面試使用的方法）
- This article about how to use the STAR method by the Muse has a section that answers common interview questions using the STAR method.
- This article about how to use the STAR method from The Balance covers general interview questions and ideal responses, as well as tips for preparing for interviews.
- In this article about how to use the STAR method by the job board Indeed, an expert in career services imagines potential questions a job candidate might receive during an interview and provides answers to the questions that fit the STAR method.
管理困難的面試題目：
- Are Your Job Interview Questions Illegal? What You Need to Know from The Balance
- Illegal Interview Questions from the Office of Career Strategy at Yale University
- Legal and Illegal Questions for Candidates from Skidmore University
電梯演講 elevator pitch：
（把握短暫面談的機會）
- Give an intro (“Who I am”)
- Describe your background and state your purpose (“What I bring”)
- Show your excitement to work in UX design (“Why I love the work”).
- Communicate your interest in the company (“Why I am here”).
來自設計師的電梯演講
- How To Answer 11 Key UX Interview Questions.
- Ace Your Interview: Tell Us About You.
- UX Designer Interview Questions: Tell us about yourself!.
Whiteboard interviews
Advice from others
- crushing the product design whiteboard challenge
- demonstrating a whiteboard challenge during a workshop.
Ask interview questions ：
Sign up for Big Interview :
UX設計師如何自由接案
- Guru: A platform where professionals go to connect, collaborate, and get work done.
- Dribbble: A freelance graphic design job board exclusively for contract work.
- Fiverr: A platform that connects professionals with people who need work completed.
- Wix: Connects freelancers with clients that need help building their websites.
- Toptal: Has a collection of talented professionals they pair with clients around the world.
提案 proposals
- Title page
- Introduction
- Statement of Work
- List of assumptions and dependencies
- Design process outline
- Timeline
- Budget
- Payment Schedule
- Acceptance page
