We have exciting news! 12K has been acquired by Axel Springer hy, a Berlin-based consulting firm that helps companies to discover, drive and execute digital growth opportunities. Over the past few years, we were closely collaborating with hy and are now looking forward to fuel their incredibly smart, empathic and entrepreneurial team with our technology.

Our decision to join forces is based on two fundamental shared beliefs:

  • Data is crucial to develop winning strategies for digital growth.

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The ability to familiarize oneself with new topics quickly is a key competency for professionals in all innovation-related sectors, be it venture capital, corporate strategy or consulting. Dynamic market environments shaped by accelerating innovation cycles and blurring industry borders require us to intellectually explore new technologies, market sectors and industry ecosystems continuously. Following our original vision of “building technology that helps you stay in the know” we’re currently working on a software that helps users get familiar with new topics. Here are some first thoughts on it.

How does intellectual exploration work?

We spoke to many friends and colleagues working in the industries mentioned above to understand how they explore topics. The conversations revealed that intellectual exploration routines are very comparable even if the tools and workflows are highly individual. Most often, the process starts with superficial knowledge on single concepts of a topic — like bitcoin was a starting point for many people to explore the broader field of distributed ledger and blockchain. These concepts are the starting point for an iterative research process across sources like Wikipedia, YouTube, forum threads, expert media, scientific publications or company websites. The research process results first in a better understanding of the initial concepts and, secondly, in the discovery of further related concepts. Over time, we gradually recognize relationships and hierarchies, prioritize the concepts and finally gain a holistic understanding of the topic. On an abstract level, the intellectual exploration of a topic is an iterative process…

What analyzing tech media reveals about where the major car manufacturers stand.

Not a week passes without news on innovation initiatives of established automotive companies as well as new players taking a shot at transforming the way get from A to B. This constant stream of information makes it hard to keep an overview of where the major players stand. To provide a top level view on the innovation race and insight into the strategic orientations of the major car manufacturers, we analyzed their attention in the leading tech media sources (you can find more information on the approach in this previous blogpost).

“I believe the auto industry will change more in the next five to ten years than it has in the last 50” Mary Barra, CEO…

As we pointed out in our previous blog post, media coverage can be seen as a valid indicator of a market’s economic potential. In this post, we want to share some insights on the relation between the valuation of startups and their coverage in tech media.

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Sources: https://index.12k.co/topics/unicorn,unicorns / https://www.cbinsights.com/research-unicorn-companies

For this research, we focused on companies on the CB Insights Unicorn List. CB Insights defines a unicorn as a private company valued at $1 billion and above. The term unicorn as a definition for billion-dollar startups was first used by Aileen Lee from Cowboy Ventures in a Techcrunch article in 2013 and it has become pretty popular over the last two years. …

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Technology trends are like waves. Each of them is unique but they all follow a similar diffusion pattern.

As Peter Sondergaard stated back in 2013, every company is now a technology company. This means that every company has to deal with questions like “How far is virtual reality from the mass market?”, “Will Meerkat, Periscope or both survive?” or “Is this a good moment to invest in 3D Printing?”.

We have too many cards in play to casually erect believable futures, William Gibson

Unfortunately, there is no crystal ball to answer all these questions. But a systematic analysis of the present can help make substantiated predictions about the future. One well-established methodology for analyzing the status and potential of a technology is the Gartner Hype Cycle. Once a year, the consulting company evaluates the diffusion status of more than 2000 emerging technologies based on public expectations. We think that attention of expert media sources in particular can be seen as a valid indicator of the potential of a technology. Expert media journalists act as opinion leaders and gatekeepers, and therefore significantly determine the future success of a technology. With the 12K INDEX, we built a tool that makes it easy to quantify the attention for any given topic in the world’s leading tech media sources over time. …

Being in the know is essential for all of us in today’s knowledge society. But accelerated change and information overload make it difficult to stay ahead of the curve. At 12K we want to build technology that helps you keep an overview and find relevant signals among the noise.

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12K is the distance in miles from which you can first see the entire earth



A software company operating at the intersection of machine learning and data science. Our specialty is to gather, structure and leverage data. // www.12k.co

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