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It may not seem like much right now but in a few years, social media will change your life in many ways. Every year, as more and more people begin to use Facebook, you may begin to feel excluded or pressured to spend time on things that you do not necessarily enjoy. People will spend hours on social media, sometimes even more than the time they share with friends. But I’m getting ahead of myself. …


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When the topic of electric vehicles is brought up what is the first company that comes to mind? For millions around the world, Tesla is synonymous with electric vehicles (EV). This strong association is the result of powerful branding. So how does a company that has an advertising budget of only $6 per car build one of the most successful luxury brands in the world?

This may come as a surprise but Tesla is in fact not the leading EV maker. In the first quarter of 2017, the Renault-Nissan Alliance sold nearly 50% more vehicles than Tesla. So why does Tesla appear to be the face of the EV market? Well, let’s analyze the stats. Most car companies have large advertising budgets which are used to promote their vehicles through paid mediums such as television, radio, print, and billboards. Tesla uses a more organic approach to advertising by leveraging popular social media platforms. Over 25% of all conversations about electric cars on social media are connected to Tesla. Tesla’s social media growth from 2017 to 2018 dwarfed all of its competitors. …


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Consuming news has become a part of my everyday life, and most likely for you too. Until recently, I did not realize how many media outlets there were to choose from. I didn’t go out of my way to watch news that was not immediately accessible to me. It wasn’t until I performed an audit of my news consumption that, I discovered what political stances my outlets took.

I referenced a couple of infographics that illustrated media outlets’ positions on an axis. On one side, the far left and on the other, the far right. Of course, this topic on its own is subjective. However, for the purpose of finding which outlets contrasted mine, these graphs served as a clear illustration. The majority of the media outlets I regularly consumed were categorized as mainstream and neutral; a couple was slightly liberal. As a result, for 48 hours I decided to replace my news sources with ones that were furthest from my views. …

About

Alex Manecuta

Actor, Musician and Creative Industries student at Ryerson University.

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