How to Develop Your Product on the Side While Still Working Full-Time

There are only so many hours in the day, which means we don’t always have the time to devote to a venture that may be risky without any real guarantee of success.

If you’ve got responsibilities to keep and it’s sucking up all your time, it can be difficult to stay motivated and to find the hours to fulfill the project you hope will get you moving in the right direction.

But as we’ve discussed before, finding ways to work on the side is the absolute definition of hustle. If you didn’t get lucky and drop into great circumstances then this is probably your situation.

May that take the form of working a full-time job in the traditional space or putting the time in to educate yourself, you set yourself apart when you can take all those challenges in stride and develop your game-changing idea while you’re at it.

This sounds tough and it definitely is, but fortunately there are some strategies and useful tips that will make it all way more manageable. This isn’t just simple time management, which is something we’ve already discussed before. This is about finding a mindset that will drive you to success when everyone else would have given up.

Let’s look at some of the ways that you can do just that.

1. Find Spots to Cut Corners

There are basic limitations that come with working as much as you possibly can. Whether it’s having a long commute or a longer work day, those are hours that it feels like you can’t get back. And working 24/7 is just plain unhealthy and ultimately unproductive. So instead, look for small ways to maximize the time you do have.

Listen to audiobooks or talks while you commute: this will help impart the skills you need to execute on your idea. If coding, marketing, and SEO are things you don’t understand, there’s a window there to learn all about them. Or look and see if it’s possible for you to telecommute a couple days out of the week. That should free up many of the hours you’re going to need.

2. Take it Slow

You don’t have to make big changes to your lifestyle to take on all the work you need to accomplish to get your product out there to the world. If you’re really pressed for time and energy, take out a half an hour of every day and devote it to some small bit of execution on your idea.

While it’s true that quitting your job or hiring someone to help will free you up, these are big commitments and there’s no guarantee that any of this can pan out. It could take a while, but if you’re dedicated to getting a little bit of work done each and every day, you’ll hit the finish line much sooner than you think.

3. Don’t Be Afraid to Share Your Idea or Ask for Help

It’s a scary thing to share your idea, to put it out to the world or even just your friends and family. There’s a fear that it won’t live up to the expectations you’ve built up in your mind or, even worse, that it will be co-opted or stolen by someone. The good news is that this isn’t really a concern. Ideas don’t really have value on their own unless there’s execution to back them up, and no one is going to take something from you that has no inherent value.

Sharing your idea is your way to test it, to learn more about it, and to give you the support and feedback you’re going to need to execute on it at peak efficiency and to create a product of the best possible quality. If you’re afraid to share your idea with anyone then you’ll never execute on it and you’ll never put the product together that’s going to change your life.

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