Elizabeth OladoyinFinding A Book NicheFinding one’s niche in a market as expansive as the world of cookbooks can prove to be a difficult task; it almost feels like everything…Feb 27, 2019Feb 27, 2019
Elizabeth OladoyinMarketing Books to ToddlersThere is an argument to be made for the marketing towards younger demographics. The question isn’t one of ethics, of whether publisher…Dec 13, 20181Dec 13, 20181
Elizabeth OladoyinCould Citizen Journalism bring the end of the ‘Westernisation’ of Society?Traditional journalism has seen the rise of a new faction crawl from the ashes of the ‘death of print’ in the form of ‘Citizen Journalism’…Dec 13, 20181Dec 13, 20181
Elizabeth OladoyinIs Lonely Planet doing enough?Through the analysis of one of the most prominent travel book publishers, Lonely Planet, we will discuss how traditional publishers such…Dec 13, 2018Dec 13, 2018
Elizabeth OladoyinUniversity Librarians Under PressureIn recent years, there have been several long-lasting changes to the traditional structure of Higher Education institutions that have left…Dec 13, 20181Dec 13, 20181
Elizabeth OladoyinThe Case for Vertical IntegrationWhat’s new in Consumer Publishing?Dec 13, 2018Dec 13, 2018
Elizabeth OladoyinPublishing’s Diversity ProblemTechnology is usually accredited for providing us with the tools for which to communicate freely and with ease. Though the creation of…Dec 13, 2018Dec 13, 2018
Elizabeth OladoyinWhy Publishers Shouldn’t Scramble to Produce digital Products for KidsAre Digital Products Financially Viable in the Children’s Market of PublshingNov 11, 2018Nov 11, 2018
Elizabeth OladoyinTeen Vogue and their switch to the digitalCurrently, the generation that falls within Teen Vogue’s demographic are those known as Generation Z who have been described by Forbes…Nov 6, 2018Nov 6, 2018
Elizabeth OladoyinThe Next Chapter for Travel BooksThrough the analysis of one of the most prominent travel book publishers, Loney Planet, we will discuss how traditional publishers such as…Oct 28, 2018Oct 28, 2018
