ECO GYM LOGO

For years I have driven past Eco Gym. One thing that doesn’t stand out to me was their logo. I set out on a journey to create Eco Gym a logo which represents the gym with professionalism.

SKETCH

The beginning of my process started with me sketching some designs. I wanted to capture the vibe of a fitness center, but I wanted to make it seem professional.

DRAFT

I then chose the second sketch and I played around with that concept. I added different colors and fonts. I incorporated the colors of green, grey, and black because I felt like the word “eco” is connected with the color green and the colors green and black add a sense of professionalism. I also liked the idea of the diamond around the letter “E” because it brought a more tough feel to the logo.

FINAL RESULT

It was a hard decision, but I realized that I liked the second iteration of the second sketch more than my other iterations. I modified it a little and added a text to it. I really like the colors of this specific design because I think the grey contrasts the greenish color really well.